How to build a marketing plan with Corey: step by step

A marketing plan that sits in a document does nothing. The value is in a clear strategy that actually gets executed and kept current. Corey does both: it researches, positions and plans, then runs the schedule and updates the plan from real results. Here is the order that works.

1. Brief Corey on the goal

Start with what you sell, who you sell to and the outcome you want - leads, sign-ups, revenue. A plan without a target is just activity, so Corey settles the goal with you before anything else.

2. Research the audience

Corey researches who your buyers really are, where they pay attention and how competitors reach them. The plan is built on evidence about real people rather than a guess at an average customer.

3. Set the positioning

Corey sharpens the message - what you stand for, who it is for, why it beats the alternative - so every channel says the same clear thing. Get this wrong and every pound spent after it works harder for less.

4. Choose the channels

Corey recommends a focused set of channels that fit your audience and the time you actually have, and is honest about what to ignore. A few channels done properly beats a dozen done thinly.

5. Build the calendar

Corey turns the strategy into a concrete calendar - what goes out, where and when - with the posts and outreach drafted ready for your approval. The plan stops being a wish and becomes a schedule.

6. Run it and adapt

This is where most plans fall down, because doing the work every week is the hard part. Corey runs the schedule, watches what lands, and updates the plan with new numbers and learnings - dropping what does not work. Anything public waits for your nod, and the plan stays alive instead of going out of date.

That is how Corey changes building a marketing plan: not a document you write and abandon, but a strategy that gets done and kept current - with you approving the direction.