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Fathom - privacy-first analytics

Fathom is privacy-first website analytics: it shows you your visitors, top pages and traffic sources on one simple screen, without cookies and without collecting personal data. Corey recommends it when your site is on another platform rather than Cloudflare (on a Cloudflare site it uses Cloudflare Web Analytics instead, also cookieless). Either way there is no cookie banner, and you get $10 off your first Fathom invoice.

When Corey builds on Cloudflare, it uses Cloudflare Web Analytics - cookieless and free. If your site lives on another platform, Fathom is the analytics Corey recommends instead: the same privacy-first, cookieless approach, on any host.

What Fathom is

Fathom is website analytics done simply. It tells you the things you actually want to know - how many people visited, which pages they read, where they came from - on a single screen you can take in at a glance.

The difference is how it does it. Fathom does not use cookies and does not collect personal data about your visitors. It counts visits without tracking people around the web. That one design choice is what makes everything else below true.

Why we recommend it

No cookie banner. Because Fathom collects no personal data, you do not need the consent pop-up that UK and EU rules force on sites using tools like Google Analytics. That is one less thing cluttering your site, and one less rule to worry about.

Faster pages. Its tracking script is tiny and does not block your page from loading. Page speed is the single biggest lever for both how your site ranks in search and how good it feels to use, so a light script matters more than it sounds.

Numbers you will actually read. Most analytics tools drown you in dashboards. Fathom shows visitors, top pages and traffic sources up front. You get the picture in ten seconds, not ten minutes.

It respects your data, the way Corey does. Privacy-first analytics fits the same principle the rest of your setup runs on - you and your visitors keep control. See You own your data.

Get $10 off

Start with $10 off your first invoice

Sign up through our link and Fathom takes $10 off your first invoice. The account is in your name, and Corey can set the tracking up on your site for you - it only runs on your live site, never on local previews.

Get Fathom with $10 off

That link is a referral link: it gives you the discount, and it credits us when you sign up. We only recommend Fathom because we build on it ourselves - it is what we reach for on any site that is not on Cloudflare.

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Questions, answered

Fathom is a website analytics tool - it tells you how many people visit your site, which pages they read and where they came from. Unlike older tools it does this without cookies and without collecting personal data, so it is private by design and needs no cookie banner.
Google Analytics is free but it collects personal data, needs a cookie consent banner in the UK and EU, and buries what you need under settings you will rarely touch. Fathom shows the numbers that matter on one screen, loads faster, and keeps you clear of consent-banner rules. You pay a small fee instead of paying with your visitors' data.
No. Its tracking script is tiny and loads without blocking the page, so it has no meaningful effect on speed. That matters, because page speed is one of the biggest levers for both search ranking and how your site feels to use.
Sign up through our link and you get $10 off your first invoice. The account is in your name and Corey can set the tracking up on your site for you.